The Naked Scientists are a media-savvy group of physicians and researchers from Cambridge University who use radio, live lectures, and the Internet to strip science down to its bare essentials, and promote it to the general public. Their award winning BBC weekly radio programme, The Naked Scientists, reaches a potential audience of 6 million listeners across the east of England, and also has an international following on the web. Each week, listeners of all ages and backgrounds tune in on a Sunday evening to hear creator Dr. Chris Smith, together with his entertaining sidekicks, interview renowned scientists and researchers from all over the world and take science questions on any subject live from the listening public.